Craig Graham discovered that Google released a new Demand Gen guide
In this guide you will find:
1: Creative
2: Audiences
3: Conversion Health
4: Campaign Structure
5: Bidding Strategy
6: Budget Setting
A small summary:
Creative Approach: Utilize both images and videos to craft a cohesive narrative that resonates with your audience. Prioritize assets that perform well across various platforms, particularly focusing on mobile.
Audience: Develop a core audience profile using data to target both existing and new customers. Utilize customer data for remarketing and customize segments and search terms for targeted audience reach.
Conversion Health: Ensure accurate conversion tracking by enabling sitewide tagging and setting up conversion tracking. Optimize bidding strategies to enhance efficiency, with maximizing clicks bidding providing valuable insights.
Campaign Structure: Employ consolidated campaigns for maximum
performance, utilizing a single campaign for your business and combining similar audience themes within the same ad group for improved performance.
Bidding Strategy and Budget: Select bidding strategies based on campaign goals, such as maximizing conversions, maximizing conversion value, or maximizing clicks. Set sufficient budgets to support campaigns, with a recommended minimum of $100 per day per campaign.
For more information read: https://lnkd.in/ejqZD2Ex
