Dario Zannoni found this documentation about Google Performance Max for Marketplaces.
This campaign type is a specific type of Performance Max (Pmax) campaign that connects directly to a Marketplace system, allowing sellers to advertise only their own products.
Here’s a summary of what it involves:
– No Website or Merchant Center Required: Sellers don’t need their own website or Merchant Center account. All sales and product management occur on the Marketplace itself.
– Setup: The initial setup involves linking the Marketplace seller account to the Google Ads account via a connection request.
– Final URL expansion is not available, ensuring that only the seller’s products are advertised.
– Video assets are not available (at least for now).
– Conversion Tracking: This is handled by the Marketplace, which sends conversion data to Google. Only sales from the specific seller’s products are reported and optimized.
For more information check his post: https://lnkd.in/e8h-rdVh
