Google has quietly rolled out a small but very useful update to the Google Ads support form.When creating a new support ticket, the form can now auto-fill key details based on your previous cases.
What’s new?
When you open a new support request, Google may automatically fill in:
- Company name
- Email address
- Issue summary or related details
- This information is pulled from past support cases, saving you from entering the same details again.
Why this matters
This update helps:
- Reduce time spent filling out support forms
- Prevent manual typing errors
- Make the support process smoother and faster
It’s especially helpful for:
- Agencies
- Large accounts
- Teams that contact Google support frequently
What this signals
While small, this update removes a common friction point in the support workflow.
It also fits into a broader pattern we’re seeing:
Google is gradually improving efficiency, usability, and workflow speed across the Google Ads platform.