Google Ads News
New Merchant Center feature
Emmanuel Flossie found this new beta feature in Merchant Center called browsing experience. This new feature is focused on scoring image quantity and quality.
Generative AI Beta Live in Google
Jordan Corns found this suggestion for his Ad, I have not seen this pop-up before. This pop-up is live in a small UK account.
Jordan’s first thoughts were that the copy felt weak and generic compared to what should be there to grab attention. In my post, you find some more pictures.
Easier way to buy reservation media
To make more YouTube Ad products available for self-service buying. Google has launched an easier way to buy reservation media in Google Ads.
This launch includes self-service setup for:
– YouTube Select Lineups
– YouTube Select Shorts Lineups
– YouTube TV Lineups
– Cost-Per-Impression Masthead
– Standard Run of YouTube reservation
To get started with Reservation in Google Ads, contact your Google account team for access.
GA4 & Ads
You can now establish links between Google Analytics 4 (GA4) properties and AdSense accounts.
Google verified advertiser label
Saad Ali Khan found out that Google is again testing with an advertiser verified label!
New feature Google Merchant Center Product Studio
Brenden Delarua discovered that Product Studio is now live in his Merchant Center.
Product Studio was announced a few months ago but it looks like more users are now seeing Product Studio in GMC.
With Product Studio you can use generative AI to update your product images.
Features depreciation UA 360
My friend Arpan Banerjee just got this message that some features of UA 360 will not be supported anymore… For more information read the message or visit this webpage.
New safety controls PMax
Google is considering new safety controls for Pmax! For more information read this article.
Update UK Financial Services Verification Policy
In February 2024, Google will update its UK Financial Services Verification policy to require that FCA-registered firms.
Headline test
I already posted about this a week ago but now Anthony Higman found the headline test in Google Ads.
In this test, Google puts headlines in the description.
I also saw this test a few days ago live.
Curious about the combination that this test can make. Just another way we can lose control.
AI improvements are underway for customer support
Google is busy with improving customer support with AI. How they are going to improve this is not clear yet but they are working on it. For more information read this article.
Ad with lots of callouts
Barry Schwartz found this crazy Ad with a very long description. Also, Anthony Higman found this test and he told me that this super-long description is created by extra callouts.
Restructure Ads Division
Google is going to restructure its Ads Division. How they are going to do this is not clear yet. But the stock is at a 52-week high.
Pmax update
Thomas Eccel found another awesome update in PMax! Over the last months, we have seen many new insights into PMax. And this is just another new insight that we gained.
New identifier: [identifier_exists]
Bernt Muurling just sent me this message a few days ago that Google has launched a new identifier in December called [identifier_exists].
This new identifier distinguishes the products you’re selling and helps match search queries with your products. For more information read this article.
Click share issue
Mark Hoekx just sent me a message that Google is experiencing some issues with click share.
Edit ad in Search Page
Anthony Higman found out that you can now edit ads inside the Google Search page!
Update advertiser verification program
In December 2023, Google will update the advertiser verification program to accept the verification of trade names or doing business as.
Demand Gen Analytics update
Thomas Eccel found out that the Demand Gen Analytics Tab is now showing Audience Retention for Shorts, Feed, and In-Stream!
Looker studio update
Connection map visualization:
You can now visualize location data as sequences of points that are connected by a line in a new Maps visualization.
Add value to reference line or reference band label:
You can now choose to display the value of a reference line or the value range of a reference band in visualizations.
Stepped lines for time series charts, line charts, and combo charts:
You can now select stepped lines for time series charts and for line charts and combo charts.
Updates New Search Ads 360 connector field names:
The display names for several fields in the New Search Ads 360 data source have been updated.
Existing connections to the New Search Ads 360 data source won’t be affected. For more information read this article.