Google Ads News
đ E-barometer July Update by ProfitMetrics.io
July followed the usual seasonal dip, with turnover down 4.8% compared to June. However, the decline was smaller than in previous years. More importantly, revenue grew 16% year-over-year, supported by a 13% increase in order volume.
Ad spend rose 21% compared to last year, but gross profit kept pace with a 22% increase. This means profitability continues to strengthen, even in what is typically a slower month. The positive trend of the past 6â8 months sets a solid foundation for the second half of 2025.
đ The full July E-barometer report is available on the website of ProfitMetrics.io (link in the comments).
New Preview Ad
Google Ads appears to be testing a small but useful improvement in the console.
A new âPreview Adâ button has been added directly within the View asset details screen. When clicked, the preview opens immediately in the same window, instead of requiring users to navigate away.
The change was first noticed by Govind Singh Panwar & Barry Schwartz.
This update streamlines the workflow for advertisers by making ad previews quicker and more accessible right where assets are managed.
MCP live
Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data. With this, you can:
– Run advanced e-commerce reports instantly
– Refine results through conversational follow-ups
– Build complete, data-driven marketing strategies in seconds
SCAM ALERT
Hana Kobzovå posted that Daniel Fägersten received what looked like an exclusive job offer from Google for a Digital Marketing Specialist position.
The email praised their background, despite never having spoken, and urged them to click a large blue button to book an appointment.
On closer inspection, it was a recruitment phishing attempt. Warning signs included:
– Senderâs email not from @google.com
– Generic wording that could apply to anyone
– Urgent call-to-click on a link
– Use of Googleâs logo and title to create trust
Note that besides Google Careers, we have also seen a lot of fake clients asking to download a zip file for Google Ads Management or to log in to a fake Google environment.
Merchant API
Google has rolled out the Merchant API, now the primary way to manage Merchant Center accounts and product data at scale.
This new API replaces the Content API for Shopping and brings a simplified, future-proof interface to help retailers and advertisers showcase products across both organic and paid placements.
Key benefits:
– Faster product rollouts and easier updates
– One place to manage data for Shopping ads and free listings
– Programmatic access to insights and new features- Integration with tools like Google Product Studio
For businesses, this means streamlined product management and stronger control over how your brand appears on Google.
New Search Partner Network Report
Anthony Higman discovered that Google is going to show the full placement report for the Search Partner Network!
New diagnostic tool in Ads
Zobaer Morshed & Sarah Hannah Koehler discovered that the new shopping cart data tool is live in some accounts!
This new tool monitors whether cart data is consistently sent with each purchase!
Policy update
Google Ads will update the Child Sexual Abuse Imagery policy on October 22, 2025.
LSA Update
Google is making a big change to Local Services Ads starting this October:
All existing trust signals including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee will be unified under one badge: the Google Verified badge.
What this means:
– Customers will see a single, clear trust mark across Local Services Ads.
– Advertisers who have already completed Googleâs screening and verification process will automatically receive the new badge
â no extra steps required.
– Profiles will still show which specific checks (like background or license verification) were completed.
– Rankings and ad relevance remain unchanged, but visibility and trust may improve thanks to the streamlined badge.
For businesses, this simplifies credibility under one consistent symbol of trust.
For consumers, it reduces confusion and builds confidence when choosing local providers.
Google has just published new guidance on how to maximize the performance of your Google Ads conversion data.
The message is clear: richer conversion data leads to better attribution, stronger AI modeling, and ultimately, more effective campaigns.
Key takeaways from Googleâs update:
– Upgrade to Google Ads API v20+.
– Import hashed user-provided data (emails, phone numbers) to capture cross-device and engaged-view conversions.
– Send session attributes and additional signals for more context.
– Adopt Braid parameters (gbraid & wbraid) for privacy-safe reporting when GCLIDs arenât available.
– Use order IDs for easier conversion adjustments.
– Set the conversion environment (APP vs WEB), which will soon inform bidding models.- Ensure consent and compliance for all imported data.
For advertisers, this is a clear push from Google: move beyond just GCLIDs and start feeding the system with richer, privacy-safe signals.
The more data you provide, the more effective Googleâs AI can become at optimizing your campaigns.
Language targeting goneâ
You know the language targeting that is going away? Looks like Google removed this part! Thanks for spotting this Georgi Zayakov.
What does this mean?
Right now, they pulled it back; this could be because they are not going to do it, or they will announce it later officially.
Bringing news is tricky, especially with support articles, Google tests things, and sometimes even updates support articles before announcing. Like and tag this post to make more PPC specialists aware of this.
Asset Studio
Asset Studio (Beta) spotted in Google Ads by Thomas Eccel
What it offers:
⢠Generate images from text prompts
⢠Place products in lifestyle scenes
⢠Edit and bulk edit visuals at scale
⢠Create ad-ready videos
The Google Ads trend keeps going, making it easier to create assets. That way, advertisers earn more, and they also can earn more.
Google just rolled out AI Mode to 180 countries and territories its biggest global launch yet
AI Mode is a new search experience built for deeper, more exploratory queries.
Instead of a single result, it uses a âquery fan-outâ technique running multiple related searches in parallel and merging the answers into a richer, conversational result.
It supports text, voice, and image inputs, with follow-up questions baked in.
Whatâs new with this expansion:
Agentic features: Users can now book restaurants directly, with local services and event tickets coming soon.
Personalization (U.S.-only for now): Dining results tailored to individual tastes.
Shareable responses: Users can send AI Mode answers via link, and others can continue the search from there.
Google is clearly signaling that AI Mode is the future of Search moving beyond Labs and into mainstream adoption worldwide.
New warning?
Arpan Banerjee now gets this warning that if he adds videos below 10 sec they will not show on YouTube in-stream for Demand Gen.
New pilot
Google Ads is launching a limited pilot program in Canada for specific, legally allowed cannabis-related product types or services.
Video generation
Thomas Eccel discovered that Google quietly added a new opt-in for Demand Gen campaigns: when you upload an image ad, Google automatically enables a âVideosâ asset optimization. This lets Google AI generate video ads from your static images!
GA4 Update
GA4 now includes a Report Identity API (Alpha, via the Admin API).It lets you check which report identity is being used in a GA4 property:
– BLENDED
– OBSERVED
– DEVICE_BASED
– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined)
This makes it easier to automate audits and validate GA4 configurations without manually checking each property. Source: Brais Calvo VĂĄzquez
EU Political Ads
Google is rolling out enforcement ahead of the EU Political Ads Regulation (effective October 2025).
Starting September 8, 2025, Display & Video 360 (DV360) will require advertisers to self-declare whether campaigns serve EU political ads.
Key changes:
DV360 API: New containsEuPoliticalAds field must be set at advertiser or line-item level for all new line items (and when updating geo-targeting).
Structured Data Files (SDFs): Version 9 adds a new âContains EU Political Adsâ column (YES/NO). SDF v7.1, v8, and v8.1 will be deprecated in March 2026.
If you declare at the advertiser level that no EU political ads will be served, defaults will auto-apply to new line items.
Action required:Update your API workflows and SDF uploads to include the new declaration before September 8 to avoid errors.Migrate to SDF v9 as soon as possible if you manage EU political ads.
New discount option
Google is surfacing deals and loyalty perks more prominently in merchant knowledge panels, now showing them at the top instead of just the sidebar.
In Shopping Ads, a new âdiscount codeâ link opens a pop-up with the code and a âcontinue to siteâ button.
Looker Studio update
Looker Studio updates from August 21, 2025:Table charts can now be sorted by up to 10 fields, including fields not displayed in the chart.
The Looker connector now respects the value_format property from LookML, so number formatting carries over into reports.
The Connector Gallery has added new integrations, including Shopify, Tienda Nube, Google Merchant Center, Google Keyword Planner, Mangools SERPWatcher, Pipedrive, Facebook Ads, LinkedIn Ads, GA4, Salesforce, and others.
These changes provide more control over reporting, better formatting consistency, and broader data coverage in Looker Studio.
New Pmax Channel Reporting
Thomas Eccel discovered that PMax Channel Reporting just got better!You can now analyse and compare all your PMax campaigns at account level instead of only per campaign.
AMAZON IS BACK đ¨
Amazon is back in shopping Ads! Rob Longmate discovered today that Amazon returned to the shopping auctions in the U.K.