Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models:
・Banner Ads: CPC
・Video/YouTube: CPM
・Video/Discovery: Cost per engaged view
I’ve included an example of his post below.
Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models:
・Banner Ads: CPC
・Video/YouTube: CPM
・Video/Discovery: Cost per engaged view
I’ve included an example of his post below.