Just talked yesterday with Frederik Boysen and he reminded me of this crucial consent tip:
If you do not meet the conversion modeling requirements for consent mode it can be better to lower your ROAS, because you are missing conversions.
The requirements:
– you have a daily ad click threshold of 700 ad clicks over 7 days, per country and domain grouping
– you have correctly implemented consent mode or the IAB Transparency & Consent Framework (TCF v2.0).
For companies who got an uplift earlier, you could use that number to lower your ROAS or CPA
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For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai
