Google Ads has introduced a new tool called Cross-Media Reach Measurement. This tool helps advertisers measure deduplicated, on-target reach and frequency across their video campaigns on YouTube and TV, providing a comprehensive view of their brand campaigns.
Key Features:
– Reach and Frequency: Measures unique users who have seen the ads across different devices, formats, sites, apps, and networks.
– Efficiency: Compares the efficiency of YouTube campaigns with traditional TV.
Reports:
– Digital Video Only: Available in all countries, measures digital video reach and frequency.
– Digital Video + TV: Available in selected countries, measures both digital video and TV reach and frequency using third-party data sources.
Usage:
– Go to the Measurement menu in Google Ads and select Cross-Media Reach.
– Choose the country and video campaigns.
– Run the report and adjust for age, gender, and time periods up to 92 days.
This tool provides advertisers with valuable insights to inform their video campaign planning and optimize their advertising investments.
