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SEA

Google Ads news week 19 sponsored by ProfitMetrics.io

Expanded Data Manager: https://lnkd.in/e_uBu7ucExclusions: https://lnkd.in/eKwKGBK8OpenAI: https://lnkd.in/e_q47jQABidding and Budgeting: https://lnkd.in/e2t5tJkkNew Tag Manager Version: https://lnkd.in/evmdqWN4Site Visits: https://lnkd.in/eH9bFhJ7Passkeys: https://lnkd.in/ebrBHCPiChatGPT Ads: https://lnkd.in/e-ZzSHXQUCP: https://lnkd.in/ew4Vz2H5Simplified measurement: https://lnkd.in/etc9_Q4HVehicle Ads Now Available in Standard Shopping Campaigns: https://lnkd.in/eGp6qDs2Google Ads Update: Call Recording Will Default to ON: https://lnkd.in/e4yw3uRVAdd products with AI: https://lnkd.in/eTg6BfWgGA4: https://lnkd.in/eikwNBXDBig changes coming to Google Tag Manager: https://lnkd.in/e4qdkKcf

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Google Shares Scaling Tips for Ad Integrations

In Episode 4 of Ads DevCast, Google shares best practices for scaling advertising integrations across Google Ads API, Data Manager API, DV360, Google Ads scripts, and Google Analytics. Key recommendations include respecting rate limits with exponential backoff, implementing structured logging and monitoring, using official client libraries, and caching stable data. Product-specific tips cover batching operations

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How ChatGPT Ads actually work

OpenAI quietly revealed how ChatGPT Ads actually work and it’s much more sophisticated than most people realize. After reviewing the Ads Manager Beta documentation, here’s the core structure behind launching campaigns inside ChatGPT: ━━━━━━━━━━━━━━━HOW CHATGPT ADS WORK━━━━━━━━━━━━━━━ CAMPAIGN Defines: • Objective• Budget• Countries• Dates ↓ AD GROUP Defines:• Themes• Intent clusters• Context hints ↓ AD

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Most Google Ads advice is already outdated

The role is shifting from:“campaign manager” to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks• endless keyword sculpting• micromanaging campaigns Google’s AI increasingly handles that. The real edge is moving toward: → signal quality→ creative systems→ AI-assisted workflows→ automation→ strategic thinking→ conversion architecture→ human oversight & interpretation The

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