GA4

Arpan Banerjee just sent me this new recommendation from Google Analytics 4!

You can now see Microsoft Copilot data in GA4! For more information, please refer to this link!

Google has now officially updated the GA4 update page with the new key events data.

Enhanced conversions are live for GA4 (open-beta) Google Analytics has released the user-provided date now! With this update, you’re no longer required to send a user ID before you collect user-provided data from your website or app. User-provided data collection enables enhanced conversion support for Google Analytics 4 conversions. Enhanced conversions allow Google Analytics to

Behavioral modeling is only available for GA4 if: – Consent mode is enabled across all pages of your site – Consent mode for web pages must be implemented so that tags are loaded before the consent dialog appears, and Google tags load in all cases, not only if the user consents (advanced implementation). – The property

Thomas Eccel found out that Google Analytics is now recommending to implement Consent mode.

Arpan Banerjee messaged me that starting March 2024, Universal Analytics 360 advertising features (remarketing, conversion export, bidding optimization) will no longer be supported for traffic from the European Economic Area (EEA). Additionally, certain features such as realtime reporting and API, and realtime BigQuery export will no longer be supported on Universal Analytics 360 for all

This is a new channel group that will be the default reporting channel for all channel reports. Channels are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website The Primary Channel Group allows you to control your default reporting channel, creating