GA4

Did you know that Google Analytics 4 can measure engaged-view conversions from YouTube within 3 days? Keep in mind that in Ads you can customize this option from 1-30 days.

GA4 now recommends importing GA4 conversions to Google Ads if you have linked a Google Ads account.

AMP is now supported in GA4.

You can now create an audience list of users, and use the API to retrieve the users in the audience.

Google is now also showing the GA4 banner in the Google announcements…

Still, enough websites that need to move to GA4.

Charles Farina found out that new GA4 properties can now only use Last click and data-driven attribution.

Are you seeing a difference in conversions in GA4 vs UA? Google wrote the 8 most common sources of conversion discrepancies.

You can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default setting for properties creating a link for the first time is Google paid channels. If you want to see which channels are eligible for credit for each conversion then go to the conversion summary

Himanshu Sharma showed in this example that the Google Adsense and #GA4 integration has finally rolled out to all. If you want to know how to link your account read: https://lnkd.in/e7DUwag4