GA4

Charles Farina shared that from January users of Universal Analytics 360 cannot use Lifetime Value Report and Model Explorer anymore! Starting from March users from UA 360 cannot export conversions and audiences anymore. If you use these features. 

Google has officially released calculated metrics and they made a follow-up on their announcement that First Click, Linear, Time decay, and position-based attribution models are going away mid-October.

Jos IJntema found a new feature in GA4 called calculated metrics! This feature is not announced by Google yet.

Arpan Banerjee just send me the message that the GA4 conversions that were set to primary in Ads are now fixed! If you already put those so secondary you don’t need to do anything.

Google has officialy released data redaction for GA4.

This new GA4 option is really usefull! You can now turn off Google signals in your reporting identity. With this option users that use blended or observed reporting identity will have no or less impact of data thresholding.

Dimitri Dries uncovered an issue caused by the transition from the GA4 configuration tag to the Google tag tag. He found out that in every GTM zone where the type restrictions toggle was enabled before this switch, the Google tag type is now disabled by default. If your GTM zone consists of a GA4 implementation and

From October 9, 2023, Google is adding two types of mutate operations for a ConversionAction imported from GA4. For more information read: https://lnkd.in/ew-cidqa

Ben Fisher found a nice new feature where you can see your business profile as a customer.