Fusing Google Ads and GA4 data is a PPC super power
You probably already know about N-Gram analysis for Google Ads search terms. But did you know the huge value of using an N-Gram analysis on GA4 search term data? Layering in engagement metrics from GA4 means that we can get a really clear idea of n-grams we’re (likely) going to want to add as negatives. […]
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