Google has announced six new relevance and measurement APIs. These new features can generate interest-based advertising signals and correlate ad clicks or views with conversions. All without the use of third-party cookies. List of new tools: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Protected […]
6 new measurement tools in Chrome Read More »
Google is testing another interface for shopping results. You can now see visit website, view details, and the expanded pricing details .
Shopping product page test Read More »
During Brandcast YouTube announced that is bringing back the 30-second unskippable ad slots to YouTube Select. The 30-second ad will replace two 15-second video spots that are currently available on YouTube Select CTV video content YouTube is also introducing ads when users pause videos! Besides these updates, Google talked about AI integrations with voice and
Youtube introduced two new Ad types Read More »
Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions:– Item ID– Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item list name– Item name– Item promotion ID– Item variant Item-scoped ecommerce metrics:– Item revenue– Items added to cart– Items checked out– Items
Navah Hopkins found out that you can now see data on where and when your PMax campaign was served!
New PMax reports ? Read More »
Interestingly at the annual meeting of shareholders CEO Elon Musk said that Tesla is going to start with advertising. Tesla has ignored paid advertising for years and people always said that the brand was strong enough to make sales without advertising. Maybe they try this because the market is getting more competitive. Also, I am
Meta has announced new guides and resources so that creators can understand how to achieve their creative ambitions and goals.
New guides & resources Read More »
Starting later this year, if a Google Account has not been used for at least 2 years. Google may delete the account and its contents. Before deleting an account Google will send multiple notifications.
Policy update inactive Google accounts Read More »
Yesterday Meta announced that you can now schedule and publish Instagram Stories with third-party tools.
Schedule stories with Third-party tools Read More »
