Of course, Brais Calvo Vázquez discovered a new Alpha from GA4! Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives. Cross-channel budgeting includes the Budgeting Overview and the Projections Report. Cross-channel budgeting […]
New Cross-Channel budgeting GA4 🚨 Read More »
As of 1 October 2024, Google will begin adding a new ‘Canada DST Fee’ surcharge to your next invoice or statement for ads served in Canada. This means that invoices or statements for Ads served on or after 1 October 2024 will include a surcharge at a rate of 2.5% for ads served in Canada.
Great information by Anthony Tierney! Google can change your titles in shopping be aware of this! Thanks for sharing.
Titles in shopping Read More »
Google Ads news Goodbye UA Now it’s really over guys! Goodbye UA đź‘‹ Conversion change methode GMC Arpan Banerjee & Muhammad S. sent me this message that Google will start collecting all conversions from your website, including those attributable to clicks on your web results on Google Search and other sources. Audience Signals for App
Google Ads news – July Recap Read More »
Google will deprecate Structured Data Files (SDF) v6. This version will sunset on April 30, 2025.
Deprecate Structured Data Files (SDF) v6 Read More »
Barry Schwartz made this awesome table where you can see that Bing Ad Revenue grew with 19%.
Bing Ad Revenue growth Read More »
PPC Greg got this notification, might be soon coming coming out of beta to more countriesđź‘€
Really easy. You only have to do these things that Teodor Yordanov shared: – Try to resolve ad disapprovals for non-relevant policy violations every single day– Use Standard Shopping Campaigns because PMAX steals your brand traffic– Analyse SQRs knowing you have got 10% more results than before– Apply Experiments wishing you had more than 30
I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics. In the list you find the built-in parameters for the Google Tags. For the other tags, you see that they don’t have built-in parameters. You must check these yourself for every tag. For the Google Tags, you can also
 Parameters list for cookies Read More »
