Google Canvas
Google has introduced a new feature exclusively for Canvas that allows users to create a Drive item and collaborate on it with other users in the course.
Similar Audiences
Today all similar audiences will be removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. Optimized targeting looks at information like keywords on your landing page or in your creative assets. Based on this information
Bold & Underlined Title Links test
Brodie Clark found this underlined & bold title links test.
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GA4 updates July
Below you find the updates around GA4 from July: Default conversion & third-party segments: https://lnkd.in/e_CnFV35Update landing page report: https://lnkd.in/e-cxgF6fNew data redaction: https://lnkd.in/esC8d9-ANew GA4 videos: https://lnkd.in/eJnf4gFzNew audience report GA4: https://lnkd.in/eDkJzrjKNew option in the demo account of GA4: https://lnkd.in/eNVaBe6DEcommerce dimensions and metrics: https://lnkd.in/eC4rASyZGA4 has new documentation for setting traffic sources: https://lnkd.in/ec7rr7AN
Reorganizing Business Profiles
As of 31 Jul 2023, Google’s Help Centre pages will be reorganized for Business Profiles. For more information check: https://lnkd.in/eWauzi5F
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Bing Ads hide Ad label
Frank Sandtmann found this result in Bing where the Ad label is really hidden.
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Google Ads news week 30
Below you find all the news around Google Ads from week 30 Google Ads Trademark Policy This Monday Google updated their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months. New Improved
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Google site names
Google site names are now supported on subdomains on all devices in English, French, German, and Japanes. Google also updated the documentation to encourage more use of the alternateName property. For more information check: https://lnkd.in/eTcJ9788
New features GA4
Yesterday Google announced that you can now use third-party segments with GA4 audiences on Google Ad manager. You can now also set a default conversion value in GA4.
Microsoft had introduced new website insights for Universal Event Tracking Tag.
You can see the following metrics in this dashboard: – Session count– Popular page’s– Device breakdowns– Country breakdown– Quick backs– Average active time. Data signals: – Page latencies– Click and scroll interactions– Purchase cart details– Cart abandonment details– Browser-based signals– JavaScript browser errors.
Microsoft had introduced new website insights for Universal Event Tracking Tag. Read More »