Structure overview
Useful overview of the structure of Google Ads accounts
Structure overview Read More »
Useful overview of the structure of Google Ads accounts
Structure overview Read More »
Think Retail on Air is live in 2 weeks on August 27 @ 1pm ET/10am PT! Think Retail on Air is Google’s virtual holiday-readiness moment of the year focused on preparing your business for the holidays. Join here ➡️ https://goo.gle/46MIjuE
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In September 2024, Google will update its Limited Ad Serving policy to include ads on YouTube. Unqualified advertisers will have impression limits on their YouTube Ads while they build trust with Google and our users to become a qualified advertiser. Implementation will begin gradually, and all advertisements on YouTube will be subject to limited ad
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YouTube has found that 79% of viewers prefer grouped video ads rather than those spread throughout a video. To address viewer preferences, YouTube has implemented fewer and longer ad breaks for users watching long videos on connected TVs. This change has increased viewer engagement, allowing for 50% longer viewing sessions before the next ad. Users
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Are you ready for the latest digital advertising trends in 2024? Join me to learn how to optimize ad performance while staying privacy-compliant. Gain insights from me and Thomas Eccel, alongside industry leaders Bethany Hendricks and David Diaz. Register now for free to secure your spot :https://lnkd.in/e37rEMiN
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Georgi Zayakov posted that Google announced that offline conversions & conversion adjustments can be uploaded immediately after the original conversion. No more waiting time of 24 hours!
Improvements to conversion adjustment uploads Read More »
The following product data specifications are delayed until May 2025. Pickup method [pickup_method] will be optional for Local Inventory Ads. Removing energy_efficiency_class attributes. Removing the use of the price [price] attribute for down payments when used in combination with the installment [installment] attribute. For more information visit: https://lnkd.in/eXd8uReg
Google should have begun pausing keywords that had no activity over the last 13 months. Note that this should not be the case for paused campaigns. Thanks for posting Barry Schwartz.