March 30, 2025

Below an example: In November, you start with a $5 daily budget ($152/month). By November 24, after spending $103, you raise the budget to $10/day. The maximum for November is: $103 + ($10 * 7 days) = $173.

A lot of lead generation companies do not measure offline conversions. This is sad because you do not know from which keyword, ad group, campaign or channel a conversion came. Without that information, you cannot steer toward succes.

Interesting Google advises enhanced conversions for leads instead of OCI!

Enhanced conversion for lead explained in one slide.

Besides using keyword insertion for headlines you can also use it in your description or display URL.

Now first of all I got this model from the Google Website and there is one thing you should know. If you want to use ROAS, CPA, maximize conversions, or maximize conversion value make sure you have enough conversions and test it! If you do not have enough conversions I normally use Manual CPC. Also

Thomas Eccel discovered that Google is now releasing the new conversions column in which you can see view-through conversions. With this change Google is going to compete more with Meta!

Arpan Banerjee just sent to me that Paid product click reporting will now align with Google Ads from the 21st of April 2025.