Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti
Here’s a snapshot of the key insights: Steady Growth:Google search ad spending increased by 10% YoY, driven by a 7% rise in CPC. Performance Max (PMax) campaigns now dominate, accounting for 67% of shopping ad sales. Performance Max Adoption:Over 95% of Google Shopping advertisers use PMax campaigns, with nearly 30% of spending going to non-shopping […]
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