May 23, 2023

Yesterday Google Launched two news campaigns for YouTube: Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views. Demand gen campaigns. Will show on: YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail. This campaign is focused on conversions Google also announced a new […]

Google announced that Merchant Center Next will replace Merchant Center. According to Google Merchant Center Next will be rollout in 2024.

– Expand YouTube creative assets with AI-powered tools– Impact forecasting is coming to Google Ads/YouTube– Adding in-feed video ads and expanding Shorts into Video reach campaigns(already announced a month ago)

– new customer high lifetime value and later this year, they are adding a new re-engagement goal– product- and category-level optimization opportunities– local offers on products for YouTube in-stream ads and show item availability and variable pricing based on customer location

– manage first-party data more easily – simplify how you set up enhanced conversions – use offline conversion adjustments to drive higher ROI(up to 7 days now)

– product feeds– promotion assets– seasonality adjustments– more support for enhanced on-device conversions– new SKAdNetwork integrations

– new conversational experience in Google Ads– new ads experiences with generative AI– improved automatically created assets– new brand restrictions for broad match– improvements in Smart Bidding– top search categories– new customer high lifetime value– prefills– revamped asset creation flow in Performance Max– new tools for creative studio– new types of experiments(final url)– improved search