Maximize Clicks is an automated bidding strategy in Google Ads designed to get as many clicks as possible within your specified budget. You simply set an average daily budget, and Google Ads automatically adjusts your maximum cost-per-click (CPC) bids across your campaigns, ad groups, keywords, or placements to maximize traffic to your site.
How it works:
- Google Ads automatically calculates bids in real time to help generate the most clicks.
- You can optionally set a maximum CPC bid limit to prevent Google from exceeding a specific bid. This can help control costs but may limit your ad visibility and total clicks.
- If you prefer more control, you can switch to Manual CPC bidding at any time, allowing you to set your own bid amounts.
When to use it:
- Ideal for campaigns where your main goal is to drive traffic rather than conversions.
- Useful for advertisers who want a simple, hands-off bidding strategy without manually adjusting bids.
Limitations:
- Not available for Display campaigns with marketing objectives like “Engage with content” or App campaigns.
- Bid adjustments based on day, time, or device are not supported.
- Formerly known as “Automatic Bidding.”
Tips for optimizing Maximize Clicks:
- Start with a realistic daily budget aligned with your traffic goals.
- Use bid limits if you want more predictable costs, but monitor performance to avoid losing clicks.
- Combine with conversion tracking if you later want to switch to automated strategies like Maximize Conversions for better ROI.