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Hana Kobzová discovered that this new section is live in Google Ads! This new section was announced in July.
SEA
Hana Kobzová discovered that this new section is live in Google Ads! This new section was announced in July.
Arpan Banerjee just sent me this update: Display & Video 360 EMX Digital renamed to Cadent Aperture MX:– Estimated September 2024– The sub-exchange EMX Digital will be renamed to Cadent Aperture MX in reporting.– Regulatory Operating Costs and Total Media Cost metrics will become incompatible with YouTube report metrics and dimensions: Estimated October 2024 –
Reporting updates in September 2024 Read More »
Google has launched new masthead format requirements On October 3, 2024, a new Google Ads help center page titled “Masthead format requirements” will be launched. This page will provide a consolidated resource for the requirements related to masthead ads, including YouTube masthead ads and Google TV masthead ads. A preview of the new requirements is
New masthead format requirements Read More »
Starting in October, new Google Ads accounts will be automatically opted out of serving ads on Parked Domains. This means your Search and PMax campaigns in new accounts won’t appear on Parked Domains by default!
Opted out Parked Domains Read More »
In the coming months, the following updates to the Display & Video 360 product may impact your integration with the Display & Video 360 API and Structured Data Files: September 30, 2024: A subset of content targeting will be deprecated for YouTube & partners line items. September 30, 2024: Oracle audiences will no longer be
Display & Video 360 update Read More »
Hana Kobzová & Saad Ali Khan discovered that Google is testing a revamped design of its mobile Shopping tab ahead of the holiday season. The new design features a new Google logo, design, and various new sections and labels.
Rakshit Shetty discovered this pay for interaction option in his display settings, is this a bug or just a new option?
Pay for interaction Read More »
Video Action campaigns will be migrating to Demand Gen campaigns next year!
Video Action Campaigns Migration Read More »
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. To boost your campaign from the beginning, use negative keywords. Also, make sure to measure ProductId for dynamic remarketing
Basic Starting E-com Google Ads strategy Read More »