Vehicle Ads
A few days ago I wrote about Google’s organic vehicle product listing! People where asking if these were ads or if ads are coming for vehicles but these ads are already in beta in the US and in Canada!
SEA
A few days ago I wrote about Google’s organic vehicle product listing! People where asking if these were ads or if ads are coming for vehicles but these ads are already in beta in the US and in Canada!
Below you find all the news from Google ads week 15. Assign custom columns to accounts Dario Zannoni tweeted that in Google Ads Manager it is now possible to create Custom Columns and assign them to Manager Accounts. These columns are automatically shared with all sub-accounts, so there’s no need to recreate them! Testing new verifications
Google Ads news – week 15 Read More »
Mark Grasmayer shared this good tip yesterday! Keep in mind that displaying shipping costs will be mandatory as of June 13.
Mandatory shipping costs Read More »
Thomas Eccel found this new column tracking status! Before this column was named status. Also, he noticed the status needs attention. Before this status did not exist.
New Google Ads tracking status Read More »
Google will update the policy for dangerous products. With this change, they will disallow and prohibit ads that sell products with a concentration of 10% + sodium nitrite.
Google & dangerous products Read More »
Today I read the post from Victor Sellés Guillemat where he told that there is a new lead form segment! So, of course, I checked the audience manager in Google Ads and he is right there is a new lead form segment! I only saw this change for accounts that have a lead.
New in Google Ads lead form segment Read More »
Microsoft & Roku are going to collaborate. With this collaboration, advertisers will have better-enhanced ad buying and more optimized performance due to the unique cross-channel data insights. With this partnership, Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search ads will now be connected. This means that advertisers will have more
New Microsoft & Roku collaboration! Read More »
Tony Zara shared this picture with us where he was reminded that with the automatic set-up, there will be better free product listings on Google and YouTube! At first, I did not know that you could get free product listings on YouTube but after doing some research on Google documentation it became clear that in limited
Free product listings on YouTube? Read More »
The search revenue in 2022 is year-to-year up with 7.8% in the US! The industry overal has seen a decrease in total revenue share of 1.2%, but Search is still has the largest share. The total digital spend in 2022 was 209.7 billion dollars. Search accounted for 84.4 billion dollar.
Search revenue 2022 US Read More »
Microsoft is launching PLA extensions! PLA Extension is a new retail media solution that allows brands to serve product ads both onsite and offsite with a single budget, while automatically optimizing for the best balance of performance and reach. Previously, onsite advertising had limitations, such as low inventory, a limited number of SKUs, and supply
Microsoft is launching PLA Extension Read More »