360-degree photo SERP
Steve Nouri found this 360-degree spins of sneakers in the SERP. These 360 spins are reconstructed from 5-10 views that were already available in Shopping.
360-degree photo SERP Read More »
SEA
Steve Nouri found this 360-degree spins of sneakers in the SERP. These 360 spins are reconstructed from 5-10 views that were already available in Shopping.
360-degree photo SERP Read More »
Brainlabs has done a study on broad match with AAR. In the picture you see a clear uplift in conversions but keep in mind that the CPA also increased with 37%. More information
Brainlabs broad match study Read More »
Very interesting tweet from Roman Grigorian that shows the difference in using GTM URL vs Cookie-based variable for retrieving the GCLID.
GTM URL vs Cookie-based variable Read More »
9 American states are joining the antitrust lawsuit against Google. The lawsuit was filled in January by the government and 8 states. This case claims that Google is unlawful exploitation it’s online advertising dominance. https://www.reuters.com/legal/nine-more-us-states-join-justice-department-lawsuit-against-google-over-ad-tech-2023-04-17/
9 states join antitrust lawsuit against Google Read More »
Google is asking users of Search Ads 360 to upgrade the platform before April 2024. Some new features that you get with the new version: – cross-channel support & enhanced reporting– extra support for text, image, display, video, and app promotion formats.– templates (automatic campaign builder)– performance center
Upgrade Search Ads 360 Read More »
Google has shared results of the interest-based experiment! This solution performanced okay in comparison with third-party cookies. Some findings: – spend was down by 2-7%– conversion per dollar was down by 1-3% – campaigns that used machine learning performed better– CTR remained within 90% status quo https://blog.google/products/ads-commerce/iba-test-results/
Google shares results of interest-based Ads Read More »
Yesterday Google announced that ads now imports fractional, cross-channel web conversion credits from GA4! Two weeks ago some people already saw the upgraded attribution in their Google Ads account. I think they where the first advertisers for the roll-out.
Upgraded attribution Read More »
Yesterday I wrote that vehicles ads are available in the US and Canada but this was still a beta. Now Google has officially announced vehicle Ads for all Canadian advertisers. They also told that it will expand to to other countries!
Vehicle Ads out of beta? Read More »
Dario Zannoni found out that the Google Ads Library now shows audience insights directly.
Google Ads Library Read More »
Microsoft has done a study about cross channel campaigns with Roku. The 3 insights where:
Study Microsoft & Roku Read More »