New product studio generative AI Image tool.
David Kyle got invited for the new product studio generative AI Image tool. Looks like Google is rolling out this pilot.
New product studio generative AI Image tool. Read More »
SEA
SEA
New GA4 features focused on better App campaign performance
Today Google officially announced some new GA4. Some features were already found by users. Below you see the new features: New audience features: – New unnotified users suggested audience– Seamlessly re-use app and web audiences– Access Google Analytics 4 Audience Builder in Google Ads. Focused on iOS campaign measurement and performance – Geo-based conversion lift measurement–
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5 Ads?
Google has a bug we’re it is showing 5 Ads instead of 4! Google found this bug and is going to fix it.
PMax updates
Thomas Eccel found out that when you switch from DSA to PMax that you can exclude URL’s and make URL rules. He also found Page Feeds live in his account.
Consent Management Platform required
From January 16, 2024, Google Ads will no longer bid on EEA or UK web and app personalized ads inventory that does not comply with the IAB’s TCF requirement. This means that publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been
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New video enhancements beta feature
Tiago Goncalves found out that the new video enhancements beta feature is activated by default. This is something to check if you run video campaigns. If you want to opt out read: https://lnkd.in/eqz-xsm2
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View rate insights
Yesterday Benjamin Vandenberghe found out that view rate insights are now split up by platform.
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Update Google Ads Gambling and games policy Brazil
On August 28, 2023, the Google Ads Gambling and games policy Brazil country-specifics will be updated. From this day Google will begin to accept ads for Sports Betting and Daily Fantasy Sports operators.
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New setting Google Ads
Dario Zannoni & Yoann FERRAND found out that there is now a optimized targeting and audience expansion on off switch. You can find it in the audience tab.
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Similar Audiences
Today all similar audiences will be removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. Optimized targeting looks at information like keywords on your landing page or in your creative assets. Based on this information