SEA

Ankit Saxena discovered that Google is testing a new search ad format that resembles Google Maps sponsored ads with added features see business information.

Starting from April 2024, Google has begun to ramp up their consent audit program to ensure compliance with our longstanding EU user consent policy. This consent mode requires consent from users in the EEA for the collection, sharing and use of personal data for personalisation of ads. Make sure you have implemented consent mode because advertisers who

Consolidating can help you sometimes grow your account! Below is an example how this works.

Felix Mayo discovered this new audience in GA4 called Arts & entertainment!

Google announced that Netflix inventory is now LIVE in Display & Video 360 (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360, and you’ll soon be able to leverage the power of Netflix ads through programmatic guaranteed. Read more: https://lnkd.in/eTu2SpMr

Google changed the set-up of tracking conversions. They now show the import function below the website option. I think they really want us to start importing more conversions with GA4.

Thomas Eccel discovered a new Demand Gen feature called 𝐆𝐨𝐨𝐠𝐥𝐞 𝐕𝐢𝐝𝐞𝐨 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬. This new feature allows Demand Gen campaigns to appear not just on Google-owned properties like YouTube but also on various publisher websites. This expansion potentially increases ad reach by allowing campaigns to participate in auctions outside of YouTube, which may be lower-rated. However,

Google Shopping Feed Learning Series is being held on 27 of August at 11:30. This session aims to guide brands on leveraging Google Merchant Center Feeds for business growth. Link: https://lnkd.in/grSCirtc

Google announced that v202408 of the Google Ad Manager API is available starting today, August 21, 2024. This release brings support for setting contextual targeting with ContentLabelTargeting and VerticalTargeting. It also adds AdsTxtService for reading MCM supply chain diagnostics.In reporting, the VIDEO_PLACEMENT_NAME dimension has been replaced by the VIDEO_PLCMT_NAME dimension which reflects the updated IAB definition. For the full list check: https://lnkd.in/eCPxrXyb

Miles McNair just released our podcast! Thanks for having me, Miles. During this podcast, we discussed: – The latest PPC news and trends. – mindset when it comes to posting so many news updates on LinkedIn – Tips to grow your own personal brand on LinkedIn. – … And so much more. Watch/listen on YouTube,