GA4

The business objectives collection has already been around for a while, but Google announced it officially on June 1. This new collection provides a tailored set of reports based on information you provide when you set up Google Analytics 4. The reports are not really new it’s just aa new way to organize existing reports. […]

Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions:– Item ID– Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item list name– Item name– Item promotion ID– Item variant Item-scoped ecommerce metrics:– Item revenue– Items added to cart– Items checked out– Items

From June 1, 2023 users from Search Console might notice some data changes. This is because Google starts using data from your Google Analytics 4 property.

Charles Farina found out that a lot of GA4 Reporting API limits have received big boosts.

In this new pop-up from Google for GA4 you can book a free migration appointment with Google Support!

For online shops, unwanted referrals are a common problem. Think about banks that send people back to your website. If somebody comes back the referral is the bank. This is of course not fair because they maybe found you organic or direct. If you want to list these unwanted referrals then check the video below.

With enhanced conversion in GA4 you can measure: – scrolls– outbound click– site search– form interactions– video engagement– file downloads You can find the enhanced conversions at admin > data streams > click on site > check events.

Google is not changing the deadline for UA!

I’m curious how many Looker Studio reports are going to stop showing data when UA stops measuring in July!

In the search bar from GA4 you can ask Google questions. Below you see an example of one of these questions.