GA4

Since last week users can access collected traffic source data at the event level. This means, that every event will have information on the collected traffic source, including the UTMs or click id. For more information check: https://lnkd.in/ezJryV2s

Since the beginning of this month, GA4’s data API supports custom channel groups.

Peter Šutarík shared this new update from the Looker Studio GA4 connectorthat shows that 100+ new dimensions and metrics were added(including bounce rate).

Google announced two new GA4 updates. The first one is that you can now establish a link between a GA4 property and an AdSense account. The second update is that Google has made improvements to reusing analytics.js website tags for GA4 properties. For more information check: https://lnkd.in/eiYuz6TJ

You can now enable Google Signals for GA4 in GTM.

Himanshu Sharma found out that if your event name is longer than 40 characters it will not report as a conversion.

Yesterday Google announced that: – starting this month Google is introducing the ability to build Google Analytics 4 audiences (including predictive ones) in Google Ads– In the next few months Google will introduce support for Privacy Sandbox APIs for the web while exploring similar integrations on Android– For the web Google will support display remarketing and

Google has released 5 new dimensions for the audience builder: – Country– Manuel term– Mobile Device info– Minute– New vs returning Besides these updates, Google also added the metric session duration.

Charles Farina found out that Google is working on linking Adsense to GA4.