Bulk edits are a way to make changes to multiple items in your Google Ads account at the same time. Instead of editing campaigns, ads, or keywords one by one, you can update many items in a single action, which saves a lot of time—especially in larger accounts.
There are several ways to perform bulk edits in Google Ads:
- Directly in the Google Ads interface
You can select multiple campaigns, ad groups, ads, or keywords and apply changes to all of them at once. - Bulk uploads
You can download a spreadsheet, make changes offline, and upload it again to apply the updates to your account. - Google Ads Editor
A free desktop tool that allows you to manage accounts offline and make large-scale edits quickly before uploading them. - Google Ads API
Used by developers or advanced users to manage large or complex accounts automatically through custom tools.
Bulk editing is especially useful for agencies, large advertisers, or anyone managing many campaigns or products at the same time.