Author name: Adriaan

Reddit has added third-party verification for advertisers! This is a trend that we see more and more, verification of advertisers and more safety.

Spot on picture from Johnny Bott. You can hit the right keywords, and have the perfect set-up. But if the website or offer is off. Ads won’t help you… Here are some things that will help your Ads go 🚀 – a good offer/price– reviews/social proof– nice website design– fast website speed– most used payment

Hana Kobzová found out that in some of her accounts, she can now select feed labels when creating a Pmax campaign. I have seen this already before but she has not, so looks like some users still do not have access to this option, but it is slowly rolling out further.

Google will do everything it can to stop Adblockers and to increase ad revenue income from YouTube. This is an overall trend since they focus heavily on YouTube. For more information, please refer to this link!

Tika Spijkerman found out that Google has removed the box from server-side to include user-provided information in your Ads tag! If you send user-provided information through your web-based container, it now gets included by default…!

In June 2024, Google will update its Healthcare and medicines policy to allow advertisers to discuss opioid painkillers without promoting or selling them. For example, the update will allow advertisers who want to discuss public policy solutions for opioid painkiller abuse to do so if they have a new certification.

GroupM researched the paid industry and revealed that the industry will surpass 1 trillion in revenue in 2025, increasing 6.8% to $1.1 trillion. For more information read:https://lnkd.in/euTff7nM

Google is holding an upcoming workshop on July 17 for Pmax and the Google Ads API. You can register here: https://lnkd.in/eahCUhhm