Uber has expanded Journey Ads to new platforms like Google’s Display & Video 360, The Trade Desk, and Yahoo DSP. This means that more Advertisers can now purchase display and video ads on the app and target consumers across three distinct phases of their trip.
Uber Expands Journey Ads Read More »
Alex Pegg & Scott Carruthers found out that Google is testing with another colour for sitelinks!
Sitelinks color test Read More »
Short but powerful PPC meeting it was a lot of fun! Thanks for creating this community Miles McNair & Bob Meijer! Looking forward to the next meeting:)
Jeremy Brandt shared this email that told him that some high-spending advertisers need to transite from credit or debit card payments to bank-based payment by July 31….
Billing options update Read More »
Google has made an update for Display & Video 360 A new selection process for insertion order objectives will set default KPIs, line item types, and bid strategies within an insertion order, simplifying the workflow and ensuring alignment with the overall goal. This helps Display & Video 360 provide AI-powered optimizations and recommendations tailored to
Display & Video 360 update Read More »
Google officially launched these new Looker Studio updates: Group Others Feature in Various Chart Types The “Group Others” setting allows aggregation of data that falls outside specified limits into an “Others” category, facilitating comparison against the rest of the data. This feature is available for: – Table charts– Time series charts– Bar and column charts–
New Looker Studio updates Read More »
Anthony Higman found out that Google is testing with this new call asset & location asset!
New call asset & location test Read More »
I already posted that Google Analytics 4 now supports Custom event data import. With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. Below you see a gif on how you can use this feature!
GA4 supports Custom event data import Read More »
Google has updated the default User acquisition and Traffic acquisition reports to include the User key event rate and Session key event rate metrics.
Update the default User acquisition and Traffic acquisition Read More »
Starting with Google Ads API v17, the BatchJobService now supports AssetGroupOperation, allowing batch processing to create and manage entire Performance Max campaigns. Batch processing is a powerful feature in the Google Ads API that allows you to send a set of operations, which might be interdependent, to multiple services simultaneously. This feature includes automatic retries
Google Ads API v17 Read More »