I got this message from a few people that Google is simplifying content targeting. When I saw it I thought, I already have seen this before. And I was right because Brad Geddes shared this screenshot. Maybe this is only for selected accounts, but I have received it before.
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YouTube released six new tools designed to enhance the Shorts experience: Auto Layout for Shorts: This tool automatically tracks the main subject in your video, panning, zooming, and cropping dynamically to ensure your Shorts look great when converting longform videos. Text to Speech Narration: Creators can now have their text narrated in Shorts, with four
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Lucien de Sévaux found out that he could now can add a third-party measurement company. Normally you need to make a request for this service, you can do that here: /google-ads/answer/6161966?hl=en
New Measurement from third parties Pmax Read More »
Google Play Store is working on a new “interests” section for personalized app recommendations
haha in Japan they don’t use the term broad match! It’s called intent match and before it was partial match interesting. Thanks for sharing Dario Zannoni.
Google has updated the SDK implementation best practices to reduce ANR rates. The recommended best practices are as follows: Initialize the Mobile Ads SDK on a background threadEnable optimization flag for ad loading Below you read the full announcement.
Updated the SDK implementation Read More »
On October 31, 2024, Display & Video 360 Entity Read Files (ERFs) will sunset. After this date, new private and public ERFs will not be generated. ERFs were deprecated in June 2021 and the October sunset date was first announced in January 2024.
Entity Read Files Sunset Read More »
Brais Calvo Vázquez found out that GA4 has the Conversion Differences report hidden but available on many properties. This report allows us to compare conversions exported to Google Ads and explains the discrepancies in counts between the two platforms. You can test this by adding the following to your property URL (it doesn’t work on
GA4 Conversion Difference Read More »
Google introduced two new features for Looker Studio Pro users: Formula Assist and Automated Slide Generation. Formula Assist uses AI to provide suggestions for writing formulas, leveraging years of data. Automated Slide Generation allows users to create Google Slides decks from Looker Studio charts. These features are available exclusively to Looker Studio Pro subscribers.
Looker Studio Update Read More »
