Author name: Adriaan

Microsoft is going to change the name of some platforms: – PromoteIQ will become Microsoft Retail Media.– Xandr Solutions will become Microsoft Monetize, Microsoft Invest, and Microsoft Curate. Microsoft also hinted that advertisers might see AI brought into: – Automate campaign asset creation at scale– Campaign management efficiencies– Support a more extensive set of advertising […]

Konstantinos Papadopoulos shared this Comprehensive Guide with: – all the corresponding metrics to use, by marketing objective– tools you can use to monitor those metrics– with explanations of what they measure exactly

During the last Google Academy video Google told advertisers again that from: – the availability attribute is required instead of the quantity for local inventory ads and free local listings.– from 1 September, Products that misuse out_of_stock availability will be disapproved. These updates were already announced last week on the Merchant Center blog. For more

Google is testing new designs to improve the workflows in Google Ads. These tests are part of the new Google Ads menu that Google announced last week. In this test reports such as the search terms, auctions insights, and more are moving to a new location. A lot of users are already seeing these changes.

All advertisers can now use predictive targeting for campaigns on the Microsoft Audience Network.