GA4 Audience Update API
You can now create an audience list of users, and use the API to retrieve the users in the audience.
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Sitemaps Pings are going away!
Sitemaps helped Google with the discovery of new URLs, and also to help with scheduling new crawls of already discovered URLs. Some feature aspects are becoming less practical so that is why Google is deprecating ping and is recommending the lastmod element.
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Ads policies update
Google has announced an update for Ads Platform policies and Google Publisher Policies with this vague email.
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Two Google Ads pop-ups
Google Ads is giving advertisers two pop-ups the book an appointment with Google for the upgrade to GA4. This one is already on for a few weeks but now Google is also showing users that they can switch to the new menu!
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New pop-up?
Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. I think I already saw this one a few times but I’m not sure. In this pop-up Google is pushing advertisers to schedule a call with an Ads Expert.
YouTube A/B Testing for Thumbnails is coming!
YouTube is rolling out this beta to a few thousand creators in the coming months. This tool will be available more broadly starting next year.
YouTube A/B Testing for Thumbnails is coming! Read More »
Google Ads news – week 25
New Merchant Center Destination Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail. GA4 supports custom channel groups Since the beginning of this month, GA4’s data API supports custom channel groups(source). Collected traffic source data at the event level Since last week users can access collected traffic source data at the
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