A listing group is a way to organize and manage products within a Performance Max campaign. Listing groups are part of an asset group and determine which products from your Merchant Center feed can be shown in ads.
How it works
- Products are grouped based on feed attributes such as:
- Category
- Brand
- Product type
- Custom labels
- Item ID or condition
- Reporting and insights are available at the product or product-group level.
Why it matters
A well-structured listing group helps:
- Control which products are advertised
- Gain clearer performance insights
- Improve campaign optimization and budget efficiency
In short: listing groups control product selection and provide structure for reporting and optimization in Performance Max.