Product data is the information about your products that you submit to Google through Google Merchant Center. This data is used to show Shopping ads, dynamic ads, and free product listings across Google.
Product data is usually uploaded through a product feed. This feed contains details such as the product title, description, price, availability, condition, brand, and images. After setting up your feed in Merchant Center, you link the account to Google Ads so the products can be used in campaigns.
Accurate and complete product data is essential because Google uses this information to match your products with relevant searches and to display them correctly. Well-structured product attributes improve visibility and performance.
It’s also important to keep product data updated regularly and follow Google’s Shopping policies to ensure your products remain eligible to appear in ads and listings.