Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. To boost your campaign from the beginning, use negative keywords. Also, make sure to measure ProductId for dynamic remarketing
Basic Starting E-com Google Ads strategy Read More »
Casey Gill got this mail that Google is going to link her Google Ads account automatically to Merchant Center.
Georgi Zayakov just sent me that you can join Google virtually on September 24th to explore how the latest AI betas can help you shape the future of Google Ads and foster innovation. During this event, you will have the opportunity to engage directly with product managers and specialists, asking live questions about these exciting
Georgi Zayakov just shared the news with me that starting on October 1, 2024, the Anonymous Inventory Modeling (AIM) reporting dimension will no longer be supported in Display & Video 360. This means that the DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will no longer be compatible with YouTube reports generated through Display
Reporting changes bid manager Read More »
In November 2024, Google Ads will update its Circumventing Systems policy, requiring advertisers with a Gambling and games certification to recertify if there have been significant changes since their original certification. These changes could include alterations to product offerings, compliance with regulations, or licensure status. Failure to recertify in the event of such changes will
Georgi Zayakov just texted me that David Vargas discovered that Google is testing a new promotions beta for app campaigns!