July 16, 2024

Google Ads news week 28 – sponsored by ProfitMetrics.io

Google Ads news from week 28: Feed labels: https://lnkd.in/eqBR6FxcNew tCpa box: https://lnkd.in/en-WxWYrNew from Stape: https://lnkd.in/ek4p4eU7Opioids policy: https://lnkd.in/ekmiKYHkMad Pmax: https://lnkd.in/ed5d3CDWWhatsApp contact: https://lnkd.in/eSyc_xbUTransit Time Label: https://lnkd.in/eB4Us_v3Broad match on by default: https://lnkd.in/eWzWj5PqProfit event: https://lnkd.in/ejPvGrCKMerchant Center update: https://lnkd.in/eR6T4TbbPeople also browsed: https://lnkd.in/eRUE_XNHDouble shopping row:https://lnkd.in/e9aycMKELooker Studio update:https://lnkd.in/eeRspmD4GA4 Conversion Difference: https://lnkd.in/e3uy43hcEntity Read Files Sunset: https://lnkd.in/eR3EsvTzUpdate SDK: https://lnkd.in/ed4NNCwzNew Measurement from third parties Pmax:

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Google Ads newsletter – week 28 sponsored by ProfitMetrics.io

Google Ads News Feed Label Arpan Banerjee got this mail that stated that, starting August 2024, all Shopping and Performance Max campaigns in Google Ads accounts that are currently using country of sale to match Merchant Center feeds will automatically upgrade to the new feed label functionality. New tCpa box Thomas Eccel found out that

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GA4 – New Big Query Parameters

New parameters begin to appear in GA4 tables that are exported to Big Query. Related to attribution: • manual_source_platform• manual_creative_format• manual_marketing_tactic The following parameters are useful for identifying the order in which events are sent when sent in clusters or batches:• batch_event_index• batch_page_id• batch_ordering_id Found by Brais Calvo Vázquez & Simo Ahava

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