April 10, 2024

Google is launching a new app called Vids

I received this message from Tiago Goncalves that Google is introducing a new app called Vids, designed to simplify collaborative video creation for both companies and consumers. Vids focuses on practical use cases in the workplace, such as pitching ideas, team updates, and explaining complex concepts. It streamlines the video-making process, allowing users to assemble

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New Merchant Center attributes and changes 🚨

Arpan Banerjee just sent me that starting April 9, 2024, Google is implementing several updates for Merchant Center: – New product data specification attributes for AI-generated content in Shopping ads & free listings. Merchants must disclose text content created using generative AI using structured_title and structured_description attributes. – Addition of loyalty_program attribute for setting up

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WPP and Google Cloud Partner to Revolutionize Marketing

WPP and Google Cloud have teamed up to revolutionize marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system. This collaboration aims to enhance marketing creativity, personalization, and efficiency. Key highlights of the partnership include: Integration of Google’s gen AI tools with WPP’s marketing and advertising data to enable

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YouTube’s New Shopping Creator Updates

YouTube has introduced four new updates for shopping creators, aimed at boosting conversions, providing inspiration, and expanding options: Shopping Collections: Creators in the YouTube Shopping program can now create “collections” to showcase their favorite products, whether from their own line or other brands. These collections will be visible in various areas on YouTube, allowing for

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Conversion Funnel

Brent Neale discovered this new funnel segment a week ago. But it did not work for that account. He just searched for a new account and it works for that account! So below you see an example of the conversion funnel segment. ———– ♻ Share and Like this post if you found this insightful ———–

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