June 26, 2023

Google has announced an update for Ads Platform policies and Google Publisher Policies with this vague email.

Google Ads is giving advertisers two pop-ups the book an appointment with Google for the upgrade to GA4. This one is already on for a few weeks but now Google is also showing users that they can switch to the new menu!

Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. I think I already saw this one a few times but I’m not sure. In this pop-up Google is pushing advertisers to schedule a call with an Ads Expert.

New Merchant Center Destination Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail. GA4 supports custom channel groups Since the beginning of this month, GA4’s data API supports custom channel groups(source). Collected traffic source data at the event level Since last week users can access collected traffic source data at the

Microsoft is going to change the name of some platforms: – PromoteIQ will become Microsoft Retail Media.– Xandr Solutions will become Microsoft Monetize, Microsoft Invest, and Microsoft Curate. Microsoft also hinted that advertisers might see AI brought into: – Automate campaign asset creation at scale– Campaign management efficiencies– Support a more extensive set of advertising