By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP). This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF). When serving ads to users in the European Economic Area or […]
New Google Ads requirements CMP Read More »
Microsoft Bing car is now showing a no accidents label!
No accidents label Read More »
23 May 2023 Google is going to hold its annual event where they showcase their latest ads product innovations. You can register at: https://lnkd.in/eKMPZqmn
Google Marketing Live Read More »
According to the eMarketer paid search spend is expected to reach $110 billion this year.
110 Billion search ad spend Read More »
Because of Apple’s App Tracking Transparency policy changes, Google has introduced a new URL parameter that you can use to measure the results of your ads on iOS under Apple’s policies! gBraid is the new parameter that helps advertisers measure app conversions driven by ad campaigns on iOS.
New Parameter for IOS Read More »
We already knew that Google had plans to use A.I. in Ads but according to internal documents Google has also been testing PaLM 2 for YouTube content like titles, and descriptions according to internal documents. For creators, YouTube has been using this technology to experiment with the idea of providing five video ideas.
Filip Silobod found out that the new Favicon design test is now also live for sponsored search results!
Google has announced six new relevance and measurement APIs. These new features can generate interest-based advertising signals and correlate ad clicks or views with conversions. All without the use of third-party cookies. List of new tools: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Protected
6 new measurement tools in Chrome Read More »
