Local pack test
Google is testing sharing locations from the local pack.
May 18, 2023
Shopping product page test
Google is testing another interface for shopping results. You can now see visit website, view details, and the expanded pricing details .
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Youtube introduced two new Ad types
During Brandcast YouTube announced that is bringing back the 30-second unskippable ad slots to YouTube Select. The 30-second ad will replace two 15-second video spots that are currently available on YouTube Select CTV video content YouTube is also introducing ads when users pause videos! Besides these updates, Google talked about AI integrations with voice and
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GA4 update
Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions:– Item ID– Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item list name– Item name– Item promotion ID– Item variant Item-scoped ecommerce metrics:– Item revenue– Items added to cart– Items checked out– Items
New PMax reports ?
Navah Hopkins found out that you can now see data on where and when your PMax campaign was served!
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Tesla Advertising
Interestingly at the annual meeting of shareholders CEO Elon Musk said that Tesla is going to start with advertising. Tesla has ignored paid advertising for years and people always said that the brand was strong enough to make sales without advertising. Maybe they try this because the market is getting more competitive. Also, I am