Google has shared results of the interest-based experiment! This solution performanced okay in comparison with third-party cookies. Some findings: – spend was down by 2-7%– conversion per dollar was down by 1-3% – campaigns that used machine learning performed better– CTR remained within 90% status quo https://blog.google/products/ads-commerce/iba-test-results/
Google shares results of interest-based Ads Read More »
Yesterday Google announced that ads now imports fractional, cross-channel web conversion credits from GA4! Two weeks ago some people already saw the upgraded attribution in their Google Ads account. I think they where the first advertisers for the roll-out.
Upgraded attribution Read More »
Reddit will begin using self-disclosed gender identity on April 24 to personalize ads on the platform. Accounts can remove their gender if they want.
Yesterday I wrote that vehicles ads are available in the US and Canada but this was still a beta. Now Google has officially announced vehicle Ads for all Canadian advertisers. They also told that it will expand to to other countries!
Vehicle Ads out of beta? Read More »
Dario Zannoni found out that the Google Ads Library now shows audience insights directly.
Google Ads Library Read More »
Google has launched shipping and return information in the search results. If you miss this information or haven’t implemented it correctly you will get a warning in Search Console.
Shipping and returns in the search results Read More »
Google has updated the video indexing report from now on inline data urls will be reported as a issue. Before it got the invalid video url error.
Update Search Console Read More »
Instagram has introduced 4 new features for Reels: – easier editing– new metrics, total and average watch time– destination to discover inspiration– expanded availability of gifts
4 new Instagram features Read More »
Twitters advertisers are slowly returning! https://www.reuters.com/technology/twitters-advertising-business-seen-facing-slow-recovery-2023-04-13/
Just like Google Ads Meta also has a library where you search all ads running across Facebook and Instagram! Link: https://lnkd.in/eB6KSmNb