News

Exclusive Demo: GA4 vs. Google Ads Conversion Differences

Conversion differences report Demo account Himanshu Sharma shared this conversion...
SEA

Google’s Attribution Model Changes: What You Need to Know as of 18-10-2023

Google just sent me this Dutch message that tells me that from 18-10-2023 some attribution...
SEA

X’s Debut on Google Display Network

Elliot Smith received an email informing him that X is joining the Google Display Network...
SEA

Google Announces eCPC Bid Strategy Adjustment

Google posted another message that from October 2023 the eCPC bid strategy will behave as...
GA4

Google Introduces New ConversionAction Operations

From October 9, 2023, Google is adding two types of mutate operations for a...
SEA

Google Ads Misrepresentation Policy Update

On 21 November Google will update the Google Ads Misleading representation policy...
SEA

Exclusions No Longer Affect Google Property and Gmail App Categories

Yesterday I received this image from Tiago Goncalves . In this message Google is...

TikTok Unveils its First-Party Attribution Tool

TikTok has launched a first-party measurement solution that enables advertisers to better...

New YouTube features for creators

YouTube has released some new features: – DreamScrean– YouTube Create–...