News

New Loyalty Program for Merchants🚨

Google just turned loyalty programs into an ad strategy. What’s new: – Loyalty mode...

Most AI photo edits fail at the same point: they stop looking like you

Google just fixed that. Gemini’s new image editing update keeps people and pets consistent...

Apple’s iPhone 17 Air Arrives Sept 9 but AI is Still the Weak Spot

Apple’s September 9 event will reveal the ultra-thin iPhone 17 Air and iOS 26. The design...

Marketing Case (2021): Airbnb’s Shift from Performance to Brand Marketing

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from...

Tariffs are expected to impact both ecommerce sales and advertising spend

A forthcoming EMARKETER report will explore these effects in detail. Meanwhile, an IAB...

Impact Tariffs on Ads 🚨

EMARKETER released a major report on how tariffs could impact advertising and commerce...

Behavioral modeling criteria

Behavioral modeling is only available for GA4 if: – Consent mode is enabled across...

Basic Consent mode vs new Advanced Consent mode

A big difference between the Basic Consent mode vs the new Advanced Consent mode is that...

Google is expanding how links appear inside AI Mode results

Chris Long posted that, Robby Stein from Google shared that users are more likely to click...