Local Ads are designed to help businesses with a physical location or service area connect with nearby customers. These ads appear on Google Search, Google Maps, and Performance Max campaigns, making it easier for users to discover and visit your business.
How Local Ads Work
Local Ads promote your business location when users search for nearby services or explore local areas. They can appear in multiple places:
📍 Google Search – Shown above organic results when users search for relevant businesses.
📍 Google Maps – Appear when users browse or navigate to locations in their area.
📍 Performance Max Campaigns – Reach users across YouTube, Display, and other Google properties.
To be eligible, you must link your location assets (Google Business Profile) to your Google Ads account or campaign.
Key Benefits of Local Ads
✅ Increase Store Visits – Drive more foot traffic by showing your business to nearby users.
✅ Boost Phone Calls – Customers can click-to-call directly from the ad.
✅ Enhance Visibility – Show up in Google Search and Maps with rich media assets (photos, reviews, business hours, etc.).
✅ Engage with Customers – Ads provide useful details like directions, store hours, and contact information.
How Local Ads Appear
🚗 Local Ads on Google Search
- Displayed with business images, maps, and location details.
- Users can click to visit your website, get directions, or call your business.
🗺 Local Ads on Google Maps
- Shown when users explore local areas or search for businesses nearby.
- Clicking on the ad provides driving directions, business information, and contact options.
Cost & Bidding for Local Ads
Local Ads use a Cost-Per-Click (CPC) model, meaning you only pay when users interact with your ad by:
💬 Clicking the headline or sitelinks to visit your website.
📍 Clicking “map” to get driving directions.
📞 Clicking the call button to contact your business.
🖱 Interacting with media assets (carousel swipes, image clicks, etc.) – these are free and not charged.
🔹 Performance Max for Store Goals uses Cost-Per-Thousand Impressions (CPM) when a branded logo pinappears on Google Maps.
Final Thoughts
Local Ads help businesses attract nearby customers by improving visibility on Google Search and Maps. Whether you want to drive store visits, increase calls, or boost website traffic, Local Ads can be an effective way to connect with people looking for products or services in your area.
