SEA

Barry Schwartz and Hana Kobzová found out that Microsoft Advertising now has a new interface!

Meet the Expert: Grow your brand awareness & consideration with AI-powered YouTube campaigns Arpan Banerjee just shared this new video from meet the expert! In this video Google explains how you can grow your brand awareness & consideration with AI-powered YouTube campaigns. For more information, please refer to this link!

Arpan Banerjee just send me that PMaxStellar: Performance Max Masterclass March is now live! For more information, please refer to this link!

Yoann FERRAND just posted that LinkedIn is going to roll out Thought leaders Ads by the end of March. Just another feature that could take away your organic reach…For more information about this feature: https://lnkd.in/ep4FRjx4

Arpan Banerjee just remembered me that Search custom segments are going away and that they will be upgraded to search themes in Pmax.

Thomas Eccel found out that Google Ads has upgraded its Conversion Diagnostic Tabs with a 3rd party cookie depreciation filter. With this new feature users can now monitor the status of their conversions actively. Google suggest to check this tab weekly.

Just saw Matinique Roelse posting about it. And I remember it as the day of yesterday. Getting calls from competitors about using their name in our ads… That’s why I don’t apply Keyword insertion in competitor ads.

VIVEK GUPTA found out that Google is now displaying the “Reduce budget to” suggestion while changing the bidding strategy.

I get a lot of questions daily about PPC topics! When I don’t know the answer I always recommend to go to the PPC Discord from Miles McNair & Bob Meijer. This is a free place to ask questions and to chat with other specialist. Make us of it. Here is the link: https://lnkd.in/e8_NsT9s!

Annelies Pijffers found out that you can’t exclude tv screens at the device settings for displays ads… Here only workaround: Head to Insights > Where and When Are Ads Shown > Devices, and set the bid adjustment to -100%.