SEA

The Multi Campaign Experiments Beta allows testing multiple campaigns simultaneously, useful for limited conversion volume. It involves setting up Base and Trial arms, each with different bid strategies. Best practices include grouping campaigns into bid strategies, avoiding testing multiple variables simultaneously, and ensuring consistent experiment settings for fair evaluation. Focus on comparing results between the […]

Niklas Hahn just sent me that YouTube Ads have changed. You can now run up to 5 videos at once and show 5 calls to action, 5 headlines, and 5 descriptions. This is big news! ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my

It is possible to use enhanced conversion without a data layer, this was shown yesterday by Luc Nugteren. I made a video on how you can do this. And how you can check if it works. React with “datalayer” and I will send it for free ———– ♻ Share and Like this post if you

Khushal Bherwani discovered that Local pack ads are now appearing within the SERPs, not just in the dedicated local pack section! ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

Arpan Banerjee just got this message that Microsoft is upgrading from manual CPC to Enhanced CPC. The migration starts on April 30th and on May 13th they will start to upgrade all existing native campaigns.

Here is how you can take it back: – exclude brand– use exact keywords in search campaigns– don’t use automated assets– use feed-only Which level of control you want depends on your situation! Want to learn more about Pmax? Check the Pmax course from PPC Masteryhttps://lnkd.in/eGz7QZRY.

Arpan Banerjee just sent me that the Loyalty program is now available in Japan. Nice option to use for Dario Zannoni🙂

Conversion with Cart Data tracks which product is being sold. GACT reporting only tracks what ad the user clicks. Using Conversion with Cart Data offers a lot of pro’s: – understand the relationship between ad & sales performance– understand which ads lead to up-sell and cross-sell– unlock new key insights around top-selling products If you

Felix Mayo just sent me this message that Google is going to test with profit bidding experiment in Q2 as a pilot. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

For most people, their results are not improving… A good reason for a decrease in performance is that tracking is becoming harder with the new Google Ads system(privacy rules). You can leverage Google Ads in 2024 by: – implementing enhanced conversions– implementing Consent Mode– adjusting your ROAS if you can’t use conversion modeling (you likely