SEA

Karina Montenegro & 🛰️ Yoann Ferrand posted about this new Gmail format that was spotted? Could this be a boost for demand gen campaigns 👀.

Make sure you are tracking closed deals if you are using Google Ads. Only tracking form submissions is not enough.

Some new tools that we got overtime for Pmax!

Benjamin Wenner discovered that Google has been having some issues with the GCLID uploads from 12th September until today.

Arpan Banerjee just sent me that Google is expanding first position ads for all YouTube content. Reaching your target audience can be challenging, but First Position guarantees that your brand will be the first in-stream ad viewers see on YouTube at the moments most relevant and impactful for your business. Previously, First Position was only

Google launched a new privacy-enhancing technology for advertisers, built on confidential computing. Using Trusted Execution Environments (TEEs), confidential matching allows businesses to securely manage and process their first-party data, ensuring that sensitive information remains protected even during processing. Google has implemented this technology in its Ads products to allow advertisers to safely connect their data

Meta is implementing new data restrictions in Business Tools: – Automatic restriction of certain URL parts and custom parameters.– Potential pausing of ads using highly targeted UTMs.– Altered monitoring in Events Manager. For more information check.