Ads in Bing X ChatGPT
Spotted in Bing X ChatGPT ads.
Ads in Bing X ChatGPT Read More »
SEA
Google will launch a new product for PMax in the next month! This will be a High Value Optimization for NCA in PMax (source).
New Customer acquisition Read More »
With Cost-Per-Hour Masthead, YouTube gives advertisers the ability to buy its most visible placement during or after important moments like sports games!
New Cost-Per-Hour Masthead placements Read More »
The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the page (source).
Spotted by Mike Ryan & Stefan Stopper an off switch for auto-generated assets in PMax.
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To help advertisers measure performance more effectively in a privacy-first world. Google has launched a new website called the Ads Privacy Hub. This site will help you to: – Understand the latest privacy changes and the impact they have on ad performance. – Learn how to build a first-party database for an effective privacy-preserving ad strategy. –
New Ads privacy Hub Read More »
Welcome to the blog post about the news around Google Ads from week 4. ROAS Target Simulator In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. GA4 For users of Google universal Google sends this email saying that you need to Install GA4 or
Google Ads news week 4 Read More »
In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. For more information about the ROAS target simulator: https://support.google.com/google-ads/answer/9634060?hl=en
ROAS Target Simulator Read More »
A quick overview from Alphabet 2022 Q4: – YouTube earnings are down 8%– Google Cloud brought in less than expected(32% increase)– Google’s Search and Other revenue is down by 2%– Google’s Other Revenues, which includes hardware and non-advertising YouTube revenue up 8%– Operating expenses shot up 10%